What is Paid Ads and Why is it Important?
You certainly often find headlines with the words “Ad” every time you do a search on Google right? If so, that means you are already familiar with the name paid ads.
In the business world, advertising plays an important role in the success of a business. You might have a great product or service, but without the ability to show others, your company or product might not exist.
Since the advent of the internet, online ads or paid ads have changed the advertising industry. Advertising is no longer limited to images on billboards or newspapers. Ads can now be adjusted to attract individuals at a much deeper level, specifically targeting their locations and interests. With such capabilities, it will certainly increase the effectiveness of online advertising.
If you dive into the world of online business, we believe many recommend you to invest in paid ads, but are paid ads? And are the results commensurate with your expenses? All will be discussed in this article.
What is Paid Ads?
Paid Ads or paid advertisements are advertisements provided by several digital network providers, and you have to pay to these providers.
Paid ads consist of two forms, namely Network Ads and Social Ads. You can more easily see the explanation below.
There are several types of campaigns in paid ads, both on the Ads Network and on Social Media, namely:
- Pay per download
- Display ads
- Video ads
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The most common method of paid ads is pay-per-click (PPC), where you as an advertiser pay per click (PPC) or per-impression on an ad. The better your ad campaign, the higher the CTR or click through rate you get and the greater the chance of getting new leads or customers.
Then there are Social Ads, which are where content ads appear on social media. Social ads are one of the effective ways to do advertising, because Social Ads uses an algorithm that determines what users are interested in based on activity on their social media accounts, seen from likes, shares, and comments.
Social ads are the best way to target segments of the audience who might be interested in your product or service, based on a set of targeting criteria from location, age, gender, hobbies, interests. Social media like Facebook, has sophisticated targeting capabilities, which means you can refine your targeting criteria to reach a specific, high-quality audience.
Why Paid Ads?
An efficient campaign utilizes all channels to advertise. Although paid ads, seem expensive, because it really depends on competition, such as how high the competition keywords you use, how high the bidding of your competitors who use the same keywords and interests, but this way is an effective way to disseminate your brand name and product massively to the community. However, still, key messages from your brand are the main ones.
Benefits of Paid Ads
# 1 Paid Ads Give Better Results than Organic Reach.
With paid ads, your content that aims to enhance your brand with specific targeting and get higher quality leads will be more quickly achieved. If your site is not on the first page of Google for search queries, then paid ads allow you to place ads for keywords and bring high quality traffic to your site.
# 2 Paid Ads Are Very Affordable or Measurable
When running a paid ads campaign, you can reach a very large and large audience. Costs associated with paid ads will depend on the purpose or type of ad that is run. For example, if the target is website traffic then you will be charged PPC (cost per click), or if the goal is brand awareness, you will be charged PPV (Cost Per 1,000 Impressions).
In addition, you can also track the money that has been spent on all paid advertising platforms from Google, to Twitter, Facebook and LinkedIn ads. Another advantage is that paid ads can set a daily budget and the total budget for the campaign in accordance with your campaign budget.
# 3 There Is Special Targeting
Paid targeting can be very specific and make it possible to reach relevant audiences who are interested in your brand and adjust to the demographics of your buyer persona. Look at analytics on all of your digital platforms and audience analysis to identify common factors such as keywords, location, demographics, position, interests, and general topics. You can use all of this information to narrow your campaign targeting to get higher quality leads, thereby increasing conversions.
After an audience or visitor comes to the website or clicks on an ad, you can run a retargeting campaign to continue engaging potential customers who have shown an interest in your product or service. By doing this, you are constantly in the minds of potential customers.
# 4 Disseminating Cross-Platform Messages
Currently, almost all social media platforms have paid ads, which include: Google, Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit.
Paid Ads is one way for your sales and marketing. There are many platforms, and campaign types to choose from according to your needs. You can customize brand and key messages in whatever way you want and consistently test to see what works and what doesn’t.
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