What is Mobile Advertising? Definition from Techopedia

Mobile ads objectives users in line with specified demographics. Mobile networks determine linked mobile profiles and alternatives and displays corresponding ads when consumers down load and uses data facilities like games, purposes apps or ring tones. The Mobile Marketing Association MMA is a non profit global trade association that fosters mobile advertising and commercials technologies. It regulates associated terms, standards and best practices.

MMA also oversees global mobile advertisements units in messaging, applications, video, tv and in addition on the Web.