Marketing is based on pondering in regards to the enterprise when it comes to buyer needs and their satisfaction. Marketing differs from selling as a result of in the words of Harvard Business School’s retired professor of marketing Theodore C. Levitt “Selling concerns itself with the tricks and strategies of having people to trade their cash in your product. It is not involved with the values that the exchange is all about. And it does not, as advertising and marketing invariable does, view all the company system as which includes a tightly incorporated effort to discover, create, arouse and fulfill buyer needs.
” In other words, advertising and marketing has less to do with getting customers to pay in your product as it does developing a demand for that product and pleasurable the customer’s needs.
