While doing the marketing competitor analysis you ought to agree with everything in SWOT. For that, you are looking to assess the external elements. This is where the PEST evaluation comes into play. By doing the PEST analysis, you are becoming to know the way your competition will react when there may be a metamorphosis.
Will they trust that vary an opportunity to do better or see it as a threat?This will give you an idea as to how your rivals operate. You also can base your advertising method on their ideas. Supposing there’s a social change and your competition cannot address it. However, your firm can. So you’re going to try to strategize to take full opportunity of that social change in order that you pop out better than your competition.