What is Email Marketing? Definition from Techopedia

In a typical email advertising state of affairs, a company builds an email list to arrive or inform based and potential customers. An email list may be complemented by a advertising database that enables customization, data mining, accurate targeting or other applications. However, ubiquitous and unsolicited email, also known as spam, has made it challenging for moral email sellers. Most email and Internet carrier providers ISP have enormous filters to dam spam, so getting authentic messages across is less complicated said than done. Given this, email advertising has evolved into a really expert niche in electronic advertising.