PageRank, as you know, is a good indicator of authority and Google does take that into consideration when returning consequences on the SERPs search engine effects pages. However, in today’s heavily populated interwebs, PageRank alone won’t get you there, in particular if one of your monetization models is promoting ad spaces, sponsoring comments, or even consulting services. Although there are chatters around the web that says se’s do not count domain authority as a rating factor, I accept as true with that “in some way” perhaps it does. In any event, that’s really not what I are looking to share with you today, but rather, clarify what DA is, and why it can be critical for your online endeavors. First let me provide you with an instance.
I have a client who has a travel blog. Due to a NDA non disclosure agreement that I have with them, sadly, I won’t be able to say who they’re. Anyway, one in their monetization models is to attract advertisers demonstrate, reviews, subsidized giveaways, etc. . The site has a good content, a PageRank of 5, and has an Alexa remaining in on the 200K level and getting better.
Traffic is not bad soaring 25K page views, with bounce rate of approx. 35%. With all that, one would think that they’re completely a main candidate for advertisers, media buyers, etc. Your first reaction will doubtless be – WOW, with that type of PR and a all of a sudden expanding Alexa, it might be no brainer. Provided the pricing is good, they must have a lot of proposals, considering it’s a highly competitive niche. If you were considering along those lines, well re-evaluate.
Gone are the days when those numbers would be adequate explanation for a blog/site to make some decent money on those monetization strategies I mentioned above. Thing is, not anymore. That site has sadly not getting any advertisements, and if fact even being declined in some networks, due to a very low Domain Authority. Yep, the site has a DA of 13. Don’t get me wrong though.
All those metrics mixed are extraordinarily crucial. PageRank, Alexa, a sites responsiveness, etc. are good to have and should be ignored. Another factor that’s similarly critical is the sites speed. Slow sites will definitely have complications, and couple that with some countries having slow web connections, and a site may be doomed.
Yeah, slow connections still exist as not each person can have access to services reminiscent of bt broadband, as an example. Nonetheless, you’ll want to know that, DA is now a metric that numerous persons are browsing at. The above example is only one reason DA is something you should be browsing at.