What is Conversation Marketing? This is the explanation!

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What is Conversation Marketing? This is the explanation!

What is Conversation Marketing This is the explanation

Conversation marketing is the fastest way to propel your customers through sales funnels by harnessing the power of real-time conversations. This can build a relationship between you and the consumer, and can also create an original user experience.

Conversation marketing is a great way to start your conversation with consumers. Instead of having your website visitors fill out forms that are sometimes too long and tedious, you can use conversation marketing to accomplish this task.

A smart chatbot will greet and engage with everyone who visits your website using questions and answer options that have been prepared in such a way. This is the reason why conversation marketing can help you generate leads more quickly.

Conversation Marketing Can Change The Way People Buy

People prefer to communicate with messaging apps like WhatsApp, Messenger, Line, etc. because it’s faster, easier, and feels like chatting in person. So it’s no surprise that 90% of consumers want to use the same way when communicating with a brand (Twilio).

In fact, most businesses still require consumers to go through multiple stages before they can finally make a purchase or just chat in real-time. This is where conversation marketing will change it all.

How Does Conversational Marketing Work?

Implementing conversation marketing doesn’t have to overhaul things and start all over again. It’s more like adding a new channel to complement the marketing efforts you’ve been running to date.

Conversation marketing works using a simple framework called the Conversational Framework: “Engage, Understand, Recommend”. Here’s the full explanation.

1. Engage

What happens when you can talk to your audience in person instead of asking them to fill out a form? For some businesses, this can mean higher conversion rates, greater opportunities, and getting to know the audience they are talking to better.

When your audience wants to download something, contact sales, or try a demo product, you can use a smart chatbot to guide them. Not only that, this chatbot can also lead your audience through your sales funnel faster.

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The chatbot can work intelligently and automatically 24/7, so you don’t have to spend a lot of money on paying employees for this task.

2. Understand

The approach commonly used by a brand to generate leads takes days and a long process. According to a study from the Harvard Business Review, a brand needs to respond within five minutes of the first interaction in order to have the best opportunities and get potential leads. Longer than that? Your chances are reduced by up to 400%.

A chatbot can understand who the person they are talking to and what they want in real-time. Let the bots work for you and filter a qualified audience.

3. Recommend

Chatbots are very effective at generating engagement and understanding leads, but nothing can beat human-to-human interactions once they enter the sales stage. That’s why chatbots use smart mapping to connect leads to your sales team, and even schedule their meetings automatically. This way your sales team can focus 100% on sales.

That’s a discussion about what conversation marketing is. So that your business grows, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.