What is content marketing and how do you do it?

      Comments Off on What is content marketing and how do you do it?

Where basic ‘push’ or ‘outbound’ advertising is today’s equal of a cold call shudder; content material advertising or inbound advertising and marketing as it’s also called is its open, honest, sociable and admittedly more astute cousin. We’re not arguing that outbound has a spot – it most absolutely does. Done well, it takes the essence of content advertising and adds the client with something positive – a conception, feeling or idea for example. Think about the John Lewis Christmas TV ad. It’s all about making a memorable feel, a warm glow – they are not looking to sell trampolines mainly.

There needs to be a mix. 80:20 to be true. Spend 80% of time chatting with prospects about topics which are relevant and fascinating to them and 20% speaking about your items and services.

See also  What Is Real Time Bidding? How Does It Work? TopAdNetworks