What Is An Ad Network? MarTech Landscape

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Even when fraud is not involved, experiences have shown fewer than half of the electronic ads shown are really seen by users as a result of they’re served below the area in view on a user’s screen. In response to these issues, advertisers have pushed to have ads measured and sold on a viewable impact as opposed to served impression basis. The industry has agreed on a typical for viewability for reveal as a minimum half the ad must be in view for as a minimum one second and video fifty percent of the ad must be in view for at the least 2 seconds, Many ad networks and publishers now offer viewable effect pricing and verification.

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See also  Ad Exchange Terms and Conditions / Legal OpenX