What is a Push Notification? Mobile Glossary Adjust Adjust

When custom-made, push messages receive a high open and click through rate CTR, and might be one of the crucial greatest ways for mobile apps to arrive out to their user base. However, their interruptive nature means that there’s a fine line among preserving users engaged and disturbing them outright. For example, a push message that informs you of a traffic congestion near your house ahead of you’re about to head out to work in the morning is a effective message, whereas a message about site visitors in a international city, or a message sent at 4:00 AM isn’t nearly as welcome. If the messages are perceived as an unwanted distraction, this may inspire the user to head into their settings and turn off notifications for that app.

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