What Does The Advertising Regulatory Board Do?
The Advertising Regulatory Board administers the widely-accredited Code of Advertising Practice which regulates the content of South African advertising. Informed by the learnings of 50 years of self-regulation in South Africa, the ARB steps into a new era of industry co-operation and support.
What happened to the Advertising Standards Authority of South Africa?
When the Advertising Standards Authority of South Africa (ASA) went into liquidation in its 50th year, the marketing and advertising industries were determined that this would not mean the end of self-regulation of advertising in South Africa.
Who does the Advertising Standards Authority code of advertising practice apply to?
The Advertising Standards Authority Code of Advertising Practice applies to all persons and/or entities that advertise and market their products using whatever forum or media, whether print, television or radio.
Are South African media companies complying with ASA rulings?
As all South African media companies are members of the ASA, it’s the Ad Alert system that really gives ASA rulings their teeth because, even if the company that places the advert doesn’t belong to the ASA, the media companies are obliged to refuse to publish the advert. MNI, which is not a member of the ASA, found this unacceptable.
What is the International Code of Advertising Practice?
The International Code of Advertising Practice, prepared by the International Chamber of Commerce, serves as the basis for all self-regulatory systems. It requires advertising to be legal, decent, honest and truthful, prepared with a sense of social responsibility to society and to respect the rules of fair competition.
What is the Advertising Standards Authority (ASA)?
In South Africa, the Advertising Standards Authority (" ASA ") is a voluntary body and its members agree to be bound by its rulings. Yet companies that aren’t members of the ASA often find themselves before that body.
What is the Advertising Standards Authority of South Africa Code of advertising?
Advertising Standards Authority of South Africa Code of Advertising Practice (the Code) Topic: Advertising IN A CALABASH Introduction The code is a voluntary, self-regulating code of practice pertaining to the marketing and advertising of goods and services in South Africa. Objectives of the Act
What happened to the Advertising Standards Authority of South Africa?
When the Advertising Standards Authority of South Africa (ASA) went into liquidation in its 50th year, the marketing and advertising industries were determined that this would not mean the end of self-regulation of advertising in South Africa.
Who is the Advertising Standards Authority (ASA)?
Who we are and what we do The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP).
Are South African media companies complying with ASA rulings?
As all South African media companies are members of the ASA, it’s the Ad Alert system that really gives ASA rulings their teeth because, even if the company that places the advert doesn’t belong to the ASA, the media companies are obliged to refuse to publish the advert. MNI, which is not a member of the ASA, found this unacceptable.
What is the ASA of South Africa’s Code of Advertising Practice?
The ASA of South Africa’s Code of Advertising Practice is based on the Consolidated ICC Code of Marketing and Advertising Communication Practice prepared by the International Chamber of Commerce.
Are South African media companies complying with ASA rulings?
As all South African media companies are members of the ASA, it’s the Ad Alert system that really gives ASA rulings their teeth because, even if the company that places the advert doesn’t belong to the ASA, the media companies are obliged to refuse to publish the advert. MNI, which is not a member of the ASA, found this unacceptable.
What is the Advertising Standards Authority in South Africa?
South Africa: Advertising Law: What Authority Does The ASA Have? In South Africa, the Advertising Standards Authority (" ASA ") is a voluntary body and its members agree to be bound by its rulings. Yet companies that aren’t members of the ASA often find themselves before that body.
Is comparative advertising legal in South Africa?
Comparative advertising is not illegal in South Africa, but certain requirements must be met. For example: “Works faster than our nearest competitor”. The claim makes a factual comparison with the competitor, does not use another’s trademark, and does not belittle the competitor – therefore it will be acceptable as long as it is true.
What are the rules for advertising on social media in SA?
It is common knowledge that each specific social media platform, such as Twitter or Facebook, has its own advertising rules to follow. In South Africa there is currently no legislation aimed at dealing specifically with advertising on social media.
What are the rules for advertising on social media in SA?
It is common knowledge that each specific social media platform, such as Twitter or Facebook, has its own advertising rules to follow. In South Africa there is currently no legislation aimed at dealing specifically with advertising on social media.
What is the Advertising Standards Authority in South Africa?
South Africa: Advertising Law: What Authority Does The ASA Have? In South Africa, the Advertising Standards Authority (" ASA ") is a voluntary body and its members agree to be bound by its rulings. Yet companies that aren’t members of the ASA often find themselves before that body.
What does Asa stand for in advertising?
ASA home. The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose is to manage South Africa’s voluntary, self-regulating system of advertising.
What is the ASA of South Africa’s Code of Advertising Practice?
The ASA of South Africa’s Code of Advertising Practice is based on the Consolidated ICC Code of Marketing and Advertising Communication Practice prepared by the International Chamber of Commerce.
Who is the Advertising Standards Authority (ASA)?
Who we are and what we do The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP).
What is the Advertising Standards Authority of South Africa Code of advertising?
Advertising Standards Authority of South Africa Code of Advertising Practice (the Code) Topic: Advertising IN A CALABASH Introduction The code is a voluntary, self-regulating code of practice pertaining to the marketing and advertising of goods and services in South Africa. Objectives of the Act
What are the codes for advertising?
CURRENT CODES Advertising Standards Code Alcohol Advertising and Promotion Code Children and Young People’s Advertising Code Gambling Advertising Code Therapeutic and Health Advertising Code Code For Financial Advertising (Current) Financial Advertising Code (New – effective for new ads on 1 March 2022 and all ads 1 June 2022)
What are the standards of advertising?
All advertising must be legal, decent, honest and truthful and respect the principles of fair competition, so that the public can have confidence in advertising. The Principles and Rules set out in this Code are the standards expected in all advertising.
What is the Advertising Standards Code (Code)?
The purpose of the Advertising Standards Code (Code) is to ensure that every advertisement is a responsible advertisement. All advertising must be legal, decent, honest and truthful and respect the principles of fair competition, so that the public can have confidence in advertising.
What is Singapore Code of Advertising Practice (SCAP)?
The Singapore Code of Advertising Practice (SCAP) is the guiding principle of ASAS. This Code seeks to promote a high standard of ethics in advertising through industry self-regulation.
What is the Advertising Standards Authority?
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in New Zealand. The ASA provides a free complaints process for consumers about the content and placement of advertisements.
Are other ASA codes applicable to advertising?
Other ASA Codes may also be applicable and many sectors have their own specific advertising requirements – these must also be taken into account.
What is the Advertising Standards Authority (ASA) Levy?
The Advertising Standards Board of Finance (ASBOF) collects a voluntary levy on advertising costs to fund the Advertising Standards Authority (ASA). Typically, the levy is 0.1% on non-broadcast costs (e.g. 0.1% of the cost of placing a newspaper advertisement), and 0.2% of the cost of a Mailsort contract.
Who is the Advertising Standards Board of Finance?
Advertising Standards Board of Finance. The Advertising Standards Board of Finance (ASBOF) collects a voluntary levy on advertising costs to fund the Advertising Standards Authority (ASA). Typically, the levy is 0.1% on non-broadcast costs (e.g. 0.1% of the cost of placing a newspaper advertisement), and 0.2% of the cost of a Mailsort contract.
How much does the ASA charge for advertising?
The 0.1% levy on the cost of buying advertising space and the 0.2% levy on some direct mail ensures the ASA is adequately funded to keep UK advertising standards high.
