What Are The Types Of Native Ads And Usefulness
In general, Internet users do not like the appearance of advertisements that are considered disturbing comfort while reading content. Then, at this time, a type of advertisement emerged, known as native advertising or native ads. Its appearance has had a significant impact on the world of digital marketing. Then, for those of you who are new to the world of digital marketing might wonder, what are native ads? What are the advantages and uses compared to other types of online advertising?
Native Ads As Paid Media
Native ads are a form of paid media that are often adopted by content marketers. This type of advertisement can be described as paid content in “in-feed” that does not interfere. Some of these include tweets promoted on Twitter, post suggestions on Facebook, and editorial-based content recommendations from various advertising platforms, such as Google Adsense.
The native ads display format is adjusted to the layout of the media placement. These adjustments include the type of ad font, ad font color, to its media shape (image and video). This ad format for most people is considered not annoying.
In addition, native ads can be applied to desktop, mobile, and mobile application websites. The appearance is indeed far more user-friendly than other conventional online ads that often cover content.
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Types Of Native Ads
Similar to the forms of advertising in general, native ads have several formats, with its own advantages. Interactive Advertising Bureau (IAB) said there are six types of native ads. Anything?
- In-feed unit
If you see posts with sponsors appearing on social media feeds or on websites like Forbes and Mashable, that is an example of an in-feed unit. This paid ad placement is directly in line with the content. Unit in-feeds for each site can be different, depending on the user experience (UX) of each website.
- Paid search units
This type of ad is already popular on search engines. Technically, paid search units appear in paid search. The result seems organic, although in fact it is paid advertising.
- Recommendation widgets
You can find original advertisements on websites, social media, and even search engine results pages, and recommendation widgets. You will often see this ad next to a web page, or at the end of an article, to recommend additional content that you might like.
- Promoted listings
If you have a habit of shopping online, you will see promoted listings regularly. For example, when searching for new books about marketing, several lists of sponsors appear on Amazon.com. Although these product websites pay for placing such advertisements, they are made to look like organic content.
- Display ads with native elements
This type of native ads look like other ads that you might see online. You can even find it on a website banner. However, what makes them look organic is the appearance that is contextually relevant to the website where it appears, and the content that is next to it.
Campbell food products, for example, place their ads on the recipe collection on the allrecipes.com website. Although it doesn’t look like the actual recipe listed on the site, the ad is contextually relevant to the page.