WHAT ARE THE BENEFITS OF PUSH ADS TRAFFIC?
We know that lately the world of online advertising is in an uproar with the rise in the offer of notification advertisements or known as push ads traffic. And now we will discuss some of the benefits of using push ads to advertise online.
THE BENEFITS OF PUSH ADS TRAFFIC
1. A very engaged audience
After users choose to receive notifications, you begin to build an audience.
It’s a great way to remind your current clients of your applications, services, and products, or even offer something completely new.
2. High open rates – high visibility
It’s almost impossible to miss a push notification traffic!
3. Reach and performance
This ad format typically sees a high CTR (clickthrough rate).
4. Real traffic (no bots!)
Users need to participate and agree to receive push notifications ads, the possibility of bot traffic is reduced, which makes incoming traffic more legitimate.
5. Low cost
Usually, you can buy push traffic on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis.
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The format is quite simple and convenient – you only need the subject (or title), description (copy) and image (thumbnail).
7. It’s easier to expand your user database
Creating an email list and creating an opt-in form to collect user data, it’s easier to get new users to push notifications ads – they are technically just one click away from subscribing to your “list”.
It is possible to create different target groups to target your audience and send personalized messages. The success of your campaign depends on your approach to the right user at the right time. Always consider user behavior on the page or in the application.
Mobile users do not explore the full capacity of your application?
Push ads traffic are the perfect way to reach this user and bring him back to your page or application.
If email is your only strategy to re-target this potential buyer, you lose time – push notifications are faster.
If you are an application developer, you can offer offers based on the user’s location (food delivery application), notify users about lower rates (travel sharing applications), send reminders (language learning applications) and more.