What Are Push Notifications and How Do They Work
Previously employed by leading global brands only as a content delivery channel, Push Notifications are now a premium advertising tool. Developed by Froggy Ads specifically to accommodate the wants of advertisers, push notifications allow your business to achieve clients and potential customers directly, avoiding intermediaries like banners or social media.
What do they give the impression of being like? Push notification may be a short alert message with an icon that appears in your client’s browser or a mobile device.
Here’s an example of how mobile push notifications can look on your client’s device:
How are you able to have the benefit of Push Notifications?
Let’s start with the fact that Push notifications are entirely new Ad format, yet it spreads at a lightning pace with our database currently totaling at 60 million unique users.
Is the database user the sole factor, defining the success of the Ad format? No, and that is precisely why there are such a lot of additional benefits, the advertiser can profit of:
1. the sole real, bot-free traffic
The user knowingly agrees to receive push notifications and has got to subscribe to a website’s notifications that guarantee real “human” users and rules out the very possibility of bot traffic presence.
To maintain the non-intrusive nature of push notifications, customers receive only a limited number of notifications every day with a choice to unsubscribe at any given moment. These factors ensure high-quality traffic and authentic audiences for your campaigns.
2. Exceptional reach and performance
Your message appears right the user’s device or browser, ensuring maximum viewability and a high Click-Through Rate (CTR), compared to more conventional ad formats.
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One of the foremost amazing features of push notifications is that they’re delivered to the user even when he’s not browsing the web site or interacting together with your app, driving exceptional reach and efficiency for each push notification campaign you launch.
3. Boosts your customer acquisition efforts
Using web push notifications has untapped potential for customer acquisition. With this new Ad format, you get global market access and may target not only your existing clients but reach new users worldwide.
Unlike most available within the market push notifications services, Froggy Ads includes a full range of push notification options, allowing you to focus on users on every platform and device; including web and mobile push notifications.
4. Engaged audience and better retention
Push notifications are in essence a replacement generation of native ads, being native not just to the web site content, but native to user interests. With push notifications, you’re getting an audience that’s genuinely curious about the merchandise you present.
Push notifications are a good thanks to reminding your existing clients of your products or services. it has been proven that regularly sent notifications increase the retention rate by 20%.
5. Unique customization options and instant delivery
Over a million messages are sent almost instantly to the worldwide audience. The speed of delivery is enhanced with advanced customization options: you’ll select when your user would see the message (it’s important especially if we are talking about offers or crucial sporting events), add visuals and emojis.