What Are Growth Hacking and What are the Funnels?
The growth of a startup business in the last few years continues to grow rapidly. Many people are also curious about what can drive these various startup businesses to accelerate their development. This condition is the impact of growth hacking, which will be explained specifically in this article.
What is Growth Hacking?
Growth hacking is one type of marketing strategy that only focuses on business growth. In principle, this strategy must show quick results with minimal expenditure. Hacking growth is intended as a shortcut that can help your startup get significant results.
While what is meant by growth hackers are startups who execute growth hacking strategies. The methods and strategies employed by growth hackers are indeed different from those of traditional marketers. These marketers usually have broader ways and views and pay attention to various marketing elements such as public relations or brand recognition. In contrast to growth hackers who only care about strategies that focus on increasing growth.
For growth hackers, if the marketing strategy has no potential to accelerate startup growth, then they won’t care. Now many companies have a team of growth marketers, growth engineers, and various positions related to growth hacking specifically.
What are the Funnel Growth Hacking?
Previously we explained growth hackers were more focused on strategies to build and accelerate the growth of startup businesses. They tend to set priorities for customer acquisition and also business scale. Another task that they carry out is that they will develop, implement, and test ideas as supporting elements for achieving their goals.
In measuring the success of its marketing strategy, growth hackers usually refer to AAARR. The following explanation.
Acquisition is the main point that connects brands, products or websites, with customers. As a first step, this is important to understand so that you know whether your customers have an engagement with your business or not. Through this stage, it means that you will not let your website visitors immediately leave the page.
Bounce rates that are too high are not good for your business. For that, you can use a heatmap to see the behavior patterns of your website visitors. Acquisition has an advanced stage like getting visitors with high engagement for your website. Then they choose to subscribe to blogs, follow social media accounts, and even use the trial that you offer.
The second growth funnel is activation, which is understood that at this stage the audience has begun to use your product or service. This stage is indicated by the condition of changing subscribers or followers into customers. You can do this through some actions such as sending emails to customers to invite them to pay attention to the products and services that you offer.
Make an interesting e-mail message so they don’t hesitate to try your service or product. At this stage, the customer will also see the value and superiority of your product, which will determine whether they continue to subscribe or not.
Retention is the stage where you will make an audience that has tried your product, become a regular customer. What you have to do is make sure the customer returns to using your service or product at a later date. So, they will continue to buy your product over a long time.
The referral stage, word of mouth, is the best-valued marketing strategy. Therefore, a reference can be an interesting and powerful strategy that you can apply to customers. The referral stage helps you increase organic growth in your business. Getting your customers to be marketers for your brand is a strategy that has great potential for success.
Every company or business, especially at startup, of course, has the main goal of getting revenue. By counting your customers and measuring the company’s sales level, you will be able to find out how much profit or revenue you get.
The process that has been explained related to the funnel stage in growth hacking you need to complete with analysis. Perform testing at each stage in various ways to get the best results.
That’s the discussion about growth hacking and its funnels to accelerate the growth of your business. And don’t forget to advertise through Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.