Email marketers will be excited to learn that 38% of consumers worldwide plan to make purchases online this holiday season. That’s up from 32% last year, according to a study conducted by One Hour Translation, a web based human translation platform. The growth rate is slightly less in the U. S.
, with 39% of shoppers expecting to buy online, versus 35% in 2017. In the U. K,, 33% foresee buying online, up from 28%. Globally, 61% have “no plans for online purchases,” versus 65%. While Black Friday and Cyber Monday shopping in the U.
S. will grow to 18% up from 15% and 16% respectively, declines are anticipated globally: in Canada, that rate is expected to drop from 26% to 21%; in France, from 21% to 16%, in Germany from 19% to 13%, and in Japan from 10% to 4%. A recent survey of U. S. consumers found that over 28% “love Black Friday,” while nearly 22% “hate it.
” Compared to last year, more seem to be onboard, perhaps due to the fact that online deals are expanding not to mention the convenience factor of not having to camp out in the early morning hours or deal with rabid crowds. More than 76% of Americans say they will make at least one purchase on Black Friday this year. Nearly 9% will do so in store, and 67% with a combination of online and brick and mortar. Experts are predicting a slight in edge in the number of male shoppersmen 77% over women 75%, as well as a spike in activity nearly 90% among the 18 to 29 year old set. Of those 60+, 51% said they would make “at least one purchase.