We Analyzed of the Best Google Ads: Here’s What We Learned

Note: We separated out branded ads brand ads are the ads that appear when users look for a enterprise’s brand name as a result of these ads naturally tend to have very high performance, adding high click via rates and Quality Scores. Why?Because people are seeking a brand name are sometimes just seeking to navigate without delay to your site; plus, they’re already heard of you, so there’s herbal brand affinity that can augment CTR by 2 or 3x. Therefore, we excluded brand ads from most of our analysis, so we could see what tricks and processes cause super high performance even if agencies don’t have the advantage of high brand affinity.