Ways to Improve Google SERPS with Content Marketing and SEO Blog

This is a part of Google’s shift in opposition t real time ranking algorithms to deliver even better outcomes for search queries. Google’s Gary Illyes recently stated that the imminent Penguin update, a sister filter to Panda, is normally the last of its kind as Google intends to fold Penguin into the core rating algorithm like Panda. This all comes on the heels of RankBrain, a synthetic intelligence application built and released by Google in the fall of 2015 that marked the shift towards a real time rating algorithm. RankBrain is now one of the vital essential rating factors affecting SERP effects and is even more influential than Panda or Penguin.

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