Step 4: Create clear, consistent content material that may easily be tailored or repurposed to fit alternative media or channels. “Because it can take more than five impressions for a person to recognize a brand or precise marketing message, follow the three Cs for advertising and marketing messages,” says Justin Honaman, companion, Consumer Goods, and retail countrywide follow leader, Teradata, which specializes in data driven advertising. “Communications ought to be clear not complicated in words/terms, compelling appealing and/or topical to the receiver and constant despite channel Web, phone, in store, mobile.
