Want your business run smoothly, try Instagram Swipe Up
One reason why people are interested in using Instagram is its abundant features. In addition, it appears that more promoting visuals make people feel comfortable.
There are various interesting features including Post, Story, IG TV, and Swipe Up. The last special, these features are quite often used for business interests.
For business interests, Instagram Swipe Up is useful for promoting products, blog posts, or websites. The user will be able to see it directly by moving the finger from the bottom up.
When you make a story, that’s where the use of Swipe Up. Usually, there will be an arrow that leads to swipe up. From there the users can access it.
However, is all Instagram accounts have a swipe-up feature?
Not all. There are only certain accounts. There are three conditions. First, the account has a minimum number of followers of 10,000. Second, the account is a business account. Third, if it does not meet both, the account gets a blue (verified) check from Instagram.
Therefore, if you have not fulfilled the three, try to produce quality content. In terms of POST, STORY, or CAPTION. However, if you have fulfilled these conditions, how do you use a good and correct Instagram Swipe Up?
First, you can open Instagram then go straight to Story. Add a product website link or blog post by clicking the button (four from right). Swipe up is ready to connect with customers.
Second, use the way like the first. However, you can add a partnership brand. You need to do when business products are collaborating with other businessmen.
In addition to helping to increase product visibility, you can show that it has good relations between business people.
What are the functions of Instagram Swipe Up?
1. Promotion of Events
Since the pandemic is present in the world, many online events are milling about like a webinar. The theme also varies. However, the most often is tips for facing a business in the pandemic era. Of course, the activity attracted the interest of the public.
For a successful webinar, you must promote effectively. One of them uses Instagram Swipe Up. In the link you listed, it needs to go to the registration section. In addition to providing comfort, it also makes it easy for customers.
2. Promotional blog posts
You put two or three paragraphs even just writing titles in Story. Of course, you can’t write it long because of the limitations of the place. Therefore, you can direct it by adding a swipe up.
So that customers are increasingly interested, you can add visuals like pictures or photos. Relevant images or photos can invite customers to try swipe up and read your writing.
3. Introducing business products
One function of Instagram can promote business products effectively. Instagram is the best visual platform compared to other competitors. So, when making a story, you can put the best business product photos. You can not only upload one photo but can be three to four photos.
If your product varies, make Story up to four times. Don’t forget, most importantly, you give a swipe up. Give a link to your website. Because customers can buy other products. Interesting right?
4. Video promotion
When you upload videos on YouTube, Facebook, or a business website, you can link links to Instagram Story. It is necessary to add viewers to your video.
Make a simple visual. Able to attract viewers for swipe up. If it works, feel the addition of drastic viewers.
To attract broader public interest, you can add symbols such as arrows or emojis. Clear visuals and moving images are considered more useful than just text. So, use swipe up wisely.
After understanding the swipe-up technique then what you need to do is immediately apply it. For your business to grow and increase the number of customers you don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can improve visitors in your online business portal. FROGGY ADS is an online advertising service that can help you control all your product campaigns. Helps you target the targeting target you want and give you many choices to market your product.