Vkontakte Music Music Industry Blog

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With streaming growth set to slow in mature western markets by 2019, a better wave of fast growth will come from a mixture of mid tier markets comparable to Mexico, Brazil, Japan and Germany. The lower income mid tier markets reminiscent of Brazil and Mexico are so populous that the urban elites were big enough to generate paid user bases that are corresponding to those of smaller European markets. The real scale chance, although, exists in monetising lower income groups with much less expensive propositions. Beyond that, the streaming market will need to look in opposition t emerging markets for growth.

Emerging markets in Asia and Africa present a diverse variety of alternatives, but latest proof suggests that the outlook for these markets is removed from uniform.

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