Visual Merchandising: A Marketing Strategy No Less Important for a Retail Business
Maybe you’ve been at the point of frustration when you failed to make a profit while running a retail business. One of his tricks is to implement a retail business marketing strategy that can attract the interest of many customers.
One of the important and unique keys to your retail business marketing strategy is to implement a visual merchandising strategy. Visual merchandising is the process of displaying your retail products so that they can be reached by customers quickly, can be displayed or displayed clearly, and create other conveniences for customers to get their needs.
To make your visual merchandising strategy work smoothly, here are the main points you should consider:
Try to understand the customer’s perspective
Marketing or displaying products must be following the customers you are targeting. For example, if your target market is children, then structure your products according to their degrees.
Go into your retail store and assume that you are here to shop as a customer, then think about what you need to do to map out where and what arrangements are best for customers in your target market.
You can also visit a variety of other retail stores and learn what is positive there for your later adoption.
Maintain the Focus of Product Display
Make a list of products according to priority levels and various categories that have been considered and then display the products. Try to make your retail storefront view for your premium products which will attract more customer attention. Show products that you want to sell in large quantities in the “heart” of your store.
Pay Attention To Room Design For Product Display
Some studies say that when you want to display products in a retail store, every room design for product placement must be considered. Try to make a room design that is attractive and striking to customers.
Each product has its point of view to display. For example, if you want to place a floor cleaning product, try placing it on the floor of the floor cleaning equipment sales area that you have set up so that customers can try it or experience it for real.
Another example, if you want to sell toilet wall tiles, then make a design for a toilet room with the ceramic products that you will sell. So that customers will also feel the product for real.
Product positioning is a very important element related to customer satisfaction. Customers will make perceptions about the product according to their standards, mindset, and degree.
For example, you have to separate and position which products are luxurious, for daily needs, and for cleaning needs. So that customers can easily access the products they want and need.
Create a compelling presentation proposal
Perhaps this was not taken seriously by retail business owners. But the presentation of your product to potential clients also plays an important role in your visual merchandising strategy. Create great presentation materials and organize your products the way the client wants them to. Improve your product presentation with the right mix of colors, photos, and graphics.
Create User Experience for Your Customers
This will make your retail store one step ahead of traditional retail stores. The use of the product directly will create a user experience that leads to customer satisfaction so that customers will feel very close to the product you offer and they will not hesitate to buy it. Create an environment where customers feel the product before they buy the product.
For example, if a customer wants to buy a sofa, display and place the sofa in a room where the buyer can feel it comfortably.
Why is visual merchandising so important? Because the first goal of the strategy is to attract customers or potential clients so that they will buy your product and remember your retail sales style. The second main goal is to make a different appearance from your competitors and this is important to ensure your retail business runs sustainably.
A lot of focus should be considered on visual merchandising as a marketing strategy for your retail business. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.