When in involves DSPs you deal at once with end users. You can target users who are eligible on your KPIs despite the app where your ads are shown. For example, a “good” poker user can be acquired in a hyper casual app. So, in ordinary, DSPs have broader concentrated on options comparing to ad networks app category, interests, age, sex, first impressions etc.
A essential fact is that using DSP we bounce back transparency in preference to many of the ad networks can offer — we see all of the information about ad requests, impressions, win rates, assets volume and lots of more. Based in this data we can make selections how to optimize, scale and increase ROAS. One of the main benefits programmatic advertising adds is the probability of buying users that aren’t available in basic Ad Exchanges. The reason for here is the stock itself, available only via RTB, and wider opportunities for targeting. Programmatic allows the concentrated on of users by a wide range of parameters, starting from nation, state, city or any region, reminiscent of a hotel or a mall, and ending with such bendy parameters as seek people in mobile apps by bundle id, proscribing the number of impressions per user and even mobile carrier.
All of that permits a more granular level of user acquisition to be reached and, thanks to flexible settings, more best app installs are acquired.
