In this digital age, where our screens are flooded with captivating visuals, businesses are constantly in search of innovative ways to reach their target audience. Enter Google Ads video campaigns.
These campaigns not only offer a vast audience but also allow brands to showcase their messages on high-quality publisher websites and mobile apps. And here’s the best part – with the power of Google video partners, the reach and conversions skyrocket while brand awareness shines brighter.
But how do you tap into this goldmine? Fear not!
This guide will navigate you through the world of video partners on the Google Display Network, unveiling the various targeting and budgeting options available. So buckle up and get ready to give your brand the spotlight it deserves.
Oh, and don’t forget to mark your calendars for the exciting launch of the new Google Ads user experience in 2024!
video partners on the display network
Video partners on the Display Network refer to the high-quality publisher websites and mobile apps beyond YouTube that are automatically included in video action campaigns created in Google Ads. Using Google video partners offers several benefits, including the ability to show ads on relevant content and reach viewers across different devices.
Moreover, advertisers have control over where their ads appear, which can lead to increased conversions and lower cost per acquisition. Google video partners can expand the reach of campaigns by up to 20% for a given budget, while also ensuring a 90% average viewability for video ads.
Additionally, ads on Google video partners can help increase brand awareness and interest. Businesses can leverage video campaigns on Google Ads to achieve various campaign goals, such as sales, leads, website traffic, brand consideration, and brand awareness and reach.
The platform provides different campaign subtypes with their own ad formats, as well as various bidding, budgeting, and targeting options. Instructions are available for adding Google video partners to a campaign on the Google Display Network to further enhance advertising efforts.
The new Google Ads user experience is set to launch in 2024 for all advertisers.
Key Points:
- Video partners on the Display Network are high-quality publisher websites and mobile apps included in Google Ads video action campaigns, beyond YouTube.
- Benefits of using Google video partners include showing ads on relevant content and reaching viewers across different devices.
- Advertisers have control over where their ads appear, leading to increased conversions and lower cost per acquisition.
- Google video partners can expand campaign reach by up to 20% and ensure a 90% average viewability for video ads.
- Ads on Google video partners can increase brand awareness and interest.
- Google Ads provides different campaign subtypes with their own ad formats, bidding, budgeting, and targeting options, and instructions are available for adding video partners to campaigns on the Google Display Network.
Sources
https://support.google.com/google-ads/answer/7166933?hl=en
https://support.google.com/google-ads/answer/2375497?hl=en
https://support.google.com/google-ads/answer/117120?hl=en
https://www.youtube.com/watch?v=wMxJCbzIjvo
Check this out:
💡 Pro Tips:
1. Utilize different campaign subtypes for your video campaigns on Google Ads, as each subtype has its own ad formats that can cater to specific campaign goals such as sales, leads, website traffic, brand consideration, and brand awareness and reach.
2. Take advantage of the various bidding, budgeting, and targeting options provided for video campaigns on Google Ads. Experiment with different strategies to optimize your campaign performance and achieve your desired results.
3. Follow the provided instructions on how to add Google video partners to your campaign on the Google Display Network. This will expand your reach and allow your video ads to appear on high-quality publisher websites and mobile apps beyond YouTube.
4. Leverage the power of video ads using Google video partners, as they offer an average viewability of 90%. This ensures that your ads are being seen by a highly engaged audience, increasing the likelihood of driving conversions and lowering your cost per acquisition.
5. Recognize that advertising on Google video partners can significantly increase awareness and interest in your brand. By showing your ads on relevant content across different devices, you can effectively reach and engage with a broader audience.
Google Video Partners: Beyond Youtube
Google Ads’ Video Action Campaigns have revolutionized the way advertisers reach their audience, and one of the key components that make these campaigns so effective is the utilization of Google Video Partners. While YouTube has long been the behemoth in the world of online video, Google Video Partners extend the reach of advertisers to a network of high-quality publisher websites and mobile apps beyond YouTube.
This vast network of Google Video Partners opens up new opportunities for advertisers to connect with their target audience in meaningful ways. These partners consist of premium publishers who have been carefully selected by Google for their quality content and engaged user base.
By expanding beyond YouTube, advertisers can diversify their reach and tap into new and highly relevant audiences across different devices.
Benefits Of Google Video Partners
The benefits of using Google Video Partners are abundant and can greatly enhance the success of video advertising campaigns. Here are some key advantages:
Showing ads on relevant content: Google Video Partners ensure that your ads are displayed on websites and apps that align with the interests and preferences of your target audience. This contextual relevance ensures that your message is delivered to the right people at the right time.
Reaching viewers across different devices: With Google Video Partners, your video ads have the potential to reach users on various devices, including mobile phones, tablets, and desktops. This multi-screen approach allows for a more comprehensive and immersive advertising experience.
Controlling where ads appear: Advertisers have the ability to exercise control over where their ads are displayed within the Google Video Partners network. This control ensures that your brand is associated with reputable and relevant content, maximizing the impact and effectiveness of your campaign.
Increase Reach With Google Video Partners
One of the key advantages of utilizing Google Video Partners is the ability to increase reach by up to 20% within a given budget. This expanded reach is made possible by the large audience base that Google Video Partners bring to the table.
By leveraging this vast network, advertisers can extend their message to a wider audience, driving more engagement and potential conversions.
High Viewability With Video Ads On Google Video Partners
Viewability is a crucial factor in the success of video advertising campaigns, and Google Video Partners boast an impressive average viewability rate of 90%. This means that your video ads are more likely to be seen by users, maximizing the impact and effectiveness of your campaign.
The high viewability rate ensures that your investment in video ads is being put to good use and that your message is reaching the intended audience.
Increased Conversions And Lower Cost Per Acquisition
Video action campaigns that incorporate Google Video Partners have shown significant improvements in conversion rates and cost per acquisition. By expanding the reach of your ads to relevant and engaged audiences, you increase the likelihood of generating conversions.
Additionally, the controlled environment of Google Video Partners ensures that your advertising efforts are targeted specifically towards the users who are most likely to convert. This optimized approach results in lower costs per acquisition, maximizing the return on investment for advertisers.
Building Brand Awareness With Ads On Google Video Partners
In addition to driving conversions, ads on Google Video Partners can effectively increase awareness and interest in a brand. By reaching users on premium publisher websites and mobile apps, advertisers have the opportunity to showcase their brand in high-quality and trusted environments.
This exposure contributes to building brand credibility and establishing a strong presence within the target market.
Targeting Campaign Goals With Video Action Campaigns
Video campaigns on Google Ads provide advertisers with the flexibility to target different campaign goals. Depending on your specific objectives, whether it’s sales, leads, website traffic, brand consideration, or brand awareness and reach, you can tailor your video action campaign accordingly.
Each campaign goal offers specific subtypes and ad formats to best suit your desired outcomes.
Adding Google Video Partners To Your Display Network Campaign
Adding Google Video Partners to your display network campaign is a straightforward process. Google Ads provides clear instructions on how to include these partners in your campaign settings.
By following these instructions, you can ensure that your video ads are not only reaching audiences on YouTube but also expanding your reach to the extensive network of Google Video Partners.
In conclusion, Google Video Partners bring immense value to video action campaigns on the display network. Their inclusion allows advertisers to tap into a broad audience base, increase viewability, drive conversions, and build brand awareness.
With the range of targeting options and ad formats available, video action campaigns on Google Ads are a powerful tool for advertisers looking to unlock the full potential of their video advertising efforts. With the launch of the new Google Ads user experience in 2024, advertisers can expect further enhancements and opportunities to maximize their return on investment.