Video advertising will continue to grow in the industry and one should take advantage of upcoming trends in the event that they want to leverage the features of their marketing budget. Expect viewing to be optimized for laptop viewing as opposed to mobile despite recent changes. The ideal and hence advised day to public content material is on Thursdays followed by Wednesdays. Most content posted for enterprise to company applications might be in the kind of a webinar or visual lecture.
When because channels of distribution in your agency one will still rely on their web page over other avenues like YouTube or Twitter. Length is key in distribution preferably the shorter the higher. Statistics show most a hit videos are two mins or less and more people will watch if the video is shorter than a minute. In terms of seasonality October is the largest month to publish.