Video-ads, a Format Increasingly in Demand by Advertisers

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Video marketing is one of the rising stars of the advertising world.

These video campaigns combine the emotional power of TV with the interactivity of online media. Smartclip says that video ads have a much higher short-term recall rate than first-screen ads. They also are not perceived as intrusive by the user as the consumer controls what they want to watch, when and how, making this format a very attractive tool for publishers.

The impact of a good video marketing advertising campaign is much stronger than traditional advertising. The possibility of interacting with the user makes this new model a promising niche market.

The consumption of audiovisual content on the Internet has become one of the main activities carried out by users on the Internet. This massive viewing of videos, together with the low cost of their production, means that, with modest investments by publishers, a much greater market penetration can be achieved. All these advantages have made online video marketing a very effective advertising model that will continue to grow and consolidate in the coming years.

So, how do you pick a video ad maker when there are so many to choose from?

Here’s a list of tried-and-true tools that can help you generate appealing video advertising in just a few clicks to save you time.

Let’s get this party started.

MediaFem

MediaFem is a full-service advertising network that has a proven track record of bringing brands and products to the public’s attention. In exchange for displaying advertisements on this platform, publishers receive 70% of the revenue generated by MediaFem in connection with the service. These data are not averaged and are consistent across all publications.

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It’s a platform that currently hosts over 450 websites from all around the world, and it’s just getting started. There are also “special marketing” codes in place to ensure that only persons who are truly interested in the material see the advertisements.

Standard payment methods, such as PayPal, can also be used to pay for publications. When it comes to payment deadlines, it is known for having the quickest method.

How do you properly deploy VAST or VPAID ads?

The Video Ad Serving Template (VAST) is an open standard, which means that anyone can create a VAST-compliant player or SDK. VAST ad answers from any standard, industry-compliant video ad server are handled by Google’s IMA SDK.

You will not have any problems distributing MediaFem video advertising if you utilize JWPlayer or another VAST-compatible player.

You may monetise your content with video adverts using JW Player’s advertising tools. JW Player supports advertising that are compliant with the IAB’s VAST 4.0 and VPAID 2.0 ad frameworks, as well as ads managed by Google’s Interactive Media Ads.

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Adobe Spark

Adobe Spark is more than just a well-known name; it’s also one of the most user-friendly video ad creators available right now. It allows you to design advertising in minutes with different storyboards, layouts, and themes. There’s also an Inspiration Gallery, which is full of beautiful themes that you may customize to make your own ad.

The large choice of professionally created fonts distinguishes Spark from the majority of video ad creators. They’re also completely free. In a matter of seconds, you can add personality to your commercials by using these pre-designed typefaces.

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A free “Starter” package is available to get you started. Upgrade to the “Individual” or “Team” plans to gain access to bespoke and premium features.

Soapbox

Soapbox by Wistia is a Chrome extension that allows you to record, edit, and share video advertisements.

Soapbox is a one-of-a-kind tool that records your screen and webcam to make amazing videos on the move.

This one is for you if you enjoy filming videos to produce captivating digital commercials. You won’t have to export, download, or post your work. And once you’ve finished, you may share them right away.

You may make and share an unlimited number of videos with the free version, as well as customize player color, build a custom thumbnail, edit films even after they’ve been shared, and much more. However, you’ll need to upgrade to the premium plans – “Solo” or “Team” – to download the films or add your logo.

The premium plans also include information such as when visitors last visited the site.



Also published on Medium.



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