Video ads grounded on correct concepts and insights are a vital key point for agencies that want to reach their advertising and marketing goals. Findings got by numerous reviews appear to collaborate this commentary. According to statistical data for the year 2017; 55 % of all digital device users watch online videos on an everyday basis. Moreover, it is no secret that users looking video ads are more vulnerable to purchasing items in comparison to folks that do not watch video ads.
Besides these facts, stories reveal that companies adding video ads of their marketing plans for the year 2018 are at a degree of 65 percent. Creating a single video ad content material and sharing it through all digital channels may appear advantageous both time and budget wise. However, it will never be forgotten that each and every channel has its unique features. For instance, it’s preferred that the contents offered to the target viewers on social media platforms to have a shareable nature. Whereas the content prepared for websites are expected to be more informational. Considering all these facts, it’s vital to ensure that your video content is prepared in line with the platform’s unique flow and characteristics.