Prior to COVID 19 closures, consumers were already looking online greater than ever before, with 41% searching online once a week, and 74% browsing online at the least month-to-month. However, the pandemic, which forced thousands and thousands of Americans to preserve in place, has extra improved this trend. According to Viant’s survey, now 59% of buyers shop online at the least once a week, and 86% say they are currently online browsing as a minimum once a month. As life returns to “normal,” there are no signs of this trend slowing. Because of this, ecommerce retailers must discover new strategies to reach their target buyers.
Viant’s proprietary, first party data, which is associated with 115 million households and over 1 billion attached gadgets, is mixed with access to greater than 12,000 viewers attributes, from 50 ideal data companies to enable scaled and correct audience focused on and attribution.