“The addition of DoubleVerify to our platform displays our continued investment in generation that streamlines pre bid focused on via real time evaluation of web and app data based on factors adding viewability, brand safety, ad fraud, site visitors ad first-class, context and player size,” said Jeremy Haft, National Vice President at Adelphic. “With DoubleVerify’s granular pre bid tools incorporated into our people based DSP, Adelphic is optimizing cross channel and cross device client campaigns, guaranteeing they are able to reach the right audiences while operating on brand safe stock. ”Adelphic is a number one people based cross channel demand side platform. Adelphic adds an business ready self carrier application solution for agencies, brands and other large media buyers to make meaningful engagements with patrons across all devices and formats.
The company’s platform is fully RTB enabled and promises global scale via access to all most desirable inventory providers. Adelphic’s generation overcomes the boundaries of user identification across all digital gadgets, yielding rich, nuanced photos of real people, instead of cookies. Adelphic is owned by Viant, a subsidiary of Time Inc. NYSE:TIME. For more advice, visit .