Viant’s Adelphic Launches Programmatic Digital Out Of Home Ad Buying, Extending Cross Channel Breadth and Capability Adelphic


WALTHAM, Mass. , – October 4, 2017 — Adelphic, a Viant people based, self carrier platform for cross channel programmatic commercials, announced today the addition of electronic out of home DOOH inventory to its platform. This all new providing allows advertisers to access Adelphic’s digital out of home inventory via Rubicon Project’s Private Marketplace PMP. Through partnerships with both Clear Channel Outdoor Americas, one of the world’s largest outside commercials businesses, and Captivate, North America’s most desirable region based digital video network, clients can acquire DOOH stock including electronic billboards, airports, office lobbies and elevators, at scale, seamlessly, within a PMP. In addition, the company announced that Enplay, the OOH agency within MDC Media Partners, has agreed to work with Adelphic to realize access to the stock on behalf of its clients.

While tech savvy entrepreneurs acknowledge the benefits of extending programmatic functions to DOOH, Adelphic is the only DSP offering OOH buyers with the capability to automatically convert basic OOH metrics into impressions within the platform, for superior cross channel optimization and reporting. By standardizing the bidding measurement, Adelphic makes it easier for advertisers to buy top rate inventory at scale and better be mindful functionality effects through more accurate dimension and reporting. By layering on region focusing on to cross channel advertisements, entrepreneurs using Adelphic’s people based platform have the potential to retarget those that work in office homes while concurrently reaching users across contraptions in a deterministic vogue, adding mobile and computing device. Adelphic is a leading people based cross channel demand side platform. Adelphic provides an enterprise ready self service program answer for agencies, brands and other large media buyers to make meaningful engagements with patrons across all contraptions, codecs and channels. The company’s platform is fully RTB enabled and supplies global scale through access to all most effective inventory services.

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Adelphic’s generation overcomes the obstacles of user identity across all electronic instruments, yielding rich, nuanced portraits of real people, as a substitute of cookies. Adelphic is owned by Viant, a subsidiary of Time Inc. For additional information, visit adelphic. com. Viant Technology LLC is a ultimate people based advertising technology agency, enabling marketers to plan, execute, and degree their digital media investments through a cloud based platform.


Founded in 1999, Viant owns and operates Adelphic and Myspace and is a member of the Xumo joint venture. In 2016, Viant became a subsidiary of Time Inc. NYSE:TIME, one of the crucial world’s most popular media companies with a portfolio of influential brands adding People, Sports Illustrated, Fortune and Time. Enplay is a full provider out of home OOH agency and stand alone unit within MDC Media Partners. Our vision is to embody era and digitization in the OOH space to offer a fashionable strategy and service capability that will drive better achievement for customers who depend on OOH’s impact for his or her brands.

Enplay is committed to infusing data into OOH’s already inherent creativity to provide a more helpful medium with more quantifiable ROI. We try this by using data size features that provide advertisers access to demographics, car details and geo focused information. Enplay is predicated within MDC Media Partners headquarters in New York.