Viantand;s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre Bid Optimization MarTech Series

Every advertiser has their own brand safety needs, varying by client and industry. With this in mind, the Adelphic and IAS partnership ensure advertisers can better optimize their programmatic campaigns pre bid by heading off precise keywords. By filtering precise stock, brands and advertisers can efficaciously use their ad spend on impressions which are suitable for their brand while preventing ads from acting in environments that aren’t. This solution showcases Adelphic’s commitment to offering tools that maximize ROI and brand safety for ads industry specialists.