Varick Media Management and ReactX Team Up to Scale High-Impact Digital Advertising Through RTB

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NEW YORK, NY–(Marketwired – Jan 21, 2015) – Varick Media Management and ReactX announced these days, at the Advertisement Exchanger Industry Preview 2015 conference in NYC, a partnership to deliver superior-effects ad creatives at scale in authentic-time by providing loaded media, Flash and HTML5 advertisement executions throughout thousands of sites programmatically.

“Previously, providing superior-impression advert creatives at scale has been tough for brand names, but with ReactX’s cross-unit shipping technology, the difficulty of high-effects advert creatives not being out there in RTB has been solved,” reported Varick Media Management VP of Merchandise Tactic Jim Caruso. “We’ve observed that these creatives do a fantastic occupation of drawing the consumer’s focus and offering the sort of engagement and encounters that brand advertisers are on the lookout for.”

The ReactX platform has obtain to a lot more than 10 billion regular custom made superior-impression ad impressions and presents beforehand unreachable scale to brand advertisers who can now focus on the audiences that make a difference to them, all while utilizing slicing-edge cross-device creative, which include adaptive homepage custom executions, skins, peels, and video overlays. ReactX technologies pre-qualifies offer in real time, enabling Varick to offer you its purchasers tailor made large-impact advertisement executions throughout viewable, model-harmless inventory even though employing creatives that are demonstrated to exceed standard promotion performance benchmarks.

“Varick brings together excellent focusing on and buying performance for its advertisers, enabling them to faucet into special audiences that deliver final results,” reported ReactX CEO Chip Meyers. “We’re excited to permit Varick’s marketing shoppers to scale customized superior-impact advertisement executions across 1000’s of web pages in 1 fell swoop by way of RTB exchanges, which increases efficiency by enabling them to ultimately automate the billions of manufacturer dollars that are currently sitting outside of the programmatic platforms.”

About Varick Media Management
Varick Media Administration offers advertisers and makes the resources to build connections with their customers by way of programmatic advertising and marketing options. We deliver a brand’s message throughout various media channels, creative formats, and inventory resources. Our proprietary software system, Alveo, assembles numerous details factors and activates them in true-time across addressable media channels, letting you to prepare, buy and plainly measure your campaign’s execution.

About ReactX
ReactX is the advert industry’s major and most innovative top quality large-impact personalized cross product promoting technologies system built especially for RTB. ReactX has exclusive integrations with the most impressive and largest purchasers and sellers of digital advertising that will help them scale superior-impact advertisement models across biddable inventory that previously ended up only out there in direct, guide purchases. Led by very long time gurus of top quality exhibit and rich media, ReactX permits brand name marketers to marry their access and engagement aims by combining the affect and engagement of wealthy media, massive canvas kind adverts with the effectiveness and scale of programmatic buying. ReactX is headquartered in Venice, CA and recommended by leading field leaders this sort of as Mike Wann, CRO Fullscreen Ari Paparo, CEO Beeswax Max Mead/SVP TubeMogul and Alex Berger, Founder of the Oligarchs and Entjoy. For a lot more information and facts on ReactX, remember to visit


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