Engaging with your audience is in all probability methods to build your following and increase sales. One good way to do this is by encouraging comments on Facebook and Twitter – the best and the bad – and then responding to these comments in a friendly and effective manner. The story of Samsung’s illustrated exchange with one avid fan went viral a few years ago and led to the manufacturer beneficial the fan with a personalized phone – in addition to invaluable widespread nice media insurance for Samsung. One study found that clients spend among 20% 40% more with brands who reply to customer carrier requests over social media – not bad for something so simple and straightforward to do.