Good article!I’m currently testing out GA’s IP anonymizing answer which obfuscates the last octet returning only 0. So, 168. 1. 10.
0/255 will all appear as 168. 1. 10. 0. However, when filtering out our internal IPs to not skew our client’s online page data, we at the moment are faced with loosing a lot of data.
This anonymization is according to GDPR conformity. Apparently, GA will first anonymize the IP and then process the data. However, Adobe Analytics will first technique the knowledge and then obfuscate the IP that’s the better of both worlds as not anything advantageous is lost and visitors get to keep their privacy. Anyhow, pardon the long rant.
