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Using Social Media and Review Analytics to Guide Marketing Strategy

support   September 10, 2020 September 10, 2020   Comments Off on Using Social Media and Review Analytics to Guide Marketing Strategy

The attention dedicated to online acceptance control for hotels has been remarkable this year. Hotel specialists and businesses are instructing hoteliers to encourage guests to share their experience online, and to craft a proper management reaction to a review. There’s good explanation for this focus: The e tailing group found that 89% of people say that reviews have an effect on their buying resolution. This change in the aggressive atmosphere has forced many hotels to study their excellent as expressed in online comments, and as measured using satisfaction benchmarking metrics corresponding to the ReviewPro Global Review IndexTM. Not so quick… we studied the hotel’s reviews to find out what people were saying concerning the hotel.

To everyone’s shock nobody discussed any of these great products and fine brands but they were all commenting on the hotel’s close proximity to a few monuments. It shocked us as the hotel wasn’t that near those monuments from a local standpoint. But in the eyes of the client that was the hotel’s biggest advantage. So we modified the location, the advertising and everything to replicate what the guests were saying. The results were almost immediate, and sales through the hotel’s web page took off in ways nobody had imagined.

Apex Hotels is among the most a success urban hotel brands in the UK, and has made semantic evaluation a basic a part of deciding on their marketing strategy. “It allows for us to immediately understand our unique selling propositions – from the guests’ angle,” said ecommerce govt Amy Spark. For example, the team found out their place is much more important to guests than their food offerings, so they played this aspect up in their collateral. The effects were very good. “Semantic evaluation guarantees we are connecting with our audience, and communicates what they are searching for.

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