We believe an online advertisement system and focus on the impact of user interplay and reaction to focused advertising campaigns. We analytically model the system dynamics accounting for the user conduct and devise concepts to maximize a relevant metric called click via intensity CTI, defined as the variety of clicks per time unit. With recognize to the classic click via rate CTR metric, CTI better captures the fulfillment of advertisements for facilities that the users may access several times, making distinct purchases or subscriptions. Examples include ads of on-line games or aircraft tickets. The model we expand is established via traces of real commercials tactics and allows us to optimize CTI under different situations dependent on the nature of ad beginning and of the information accessible at the system.
Experimental outcomes show that our method can augment the revenue of an ad campaign, even when user’s conduct can only be predicted.