Modern-day orthodontists still primarily find clients through word of mouth or recommendations, but the worldwide web now has more active users than ever. Although there’s nothing wrong with traditional approaches to marketing your business, the online crowd is an untapped market. There is a lot of potential for growth if you consider the internet as a tool that can be used to seek out and draw in your ideal clients. Here are some ways in which you can generate leads for your orthodontic practice, which you may not have considered yet.
Create and Maintain a Website for Your Practice
Since so many of your potential clients are online, the first place they’ll think to look up services for their needs is also going to be online. As someone online for perhaps too long, if I can find a business online, that’s very reassuring.
A website makes your practice look more professional and credible. You will also be able to attract more customers through Google searches, which you could never do if you had no online presence. Aside from that, having a website that clearly shows your services completely eliminates the extra step of the customer making a visit to your physical location.
The more convenient it is to contact you and schedule a visit, the more likely it is that someone will do it. Now more than ever, convenience can determine whether your business thrives or not.
Make Several Social Media Accounts On Different Platforms
Growing your orthodontic practice means going where people are. Nowadays, this means having an established online presence on the most popular social media websites, such as Facebook, Instagram, Twitter, etc. It might feel odd to market your practice in this way, but having a marketing strategy for your social media is a pretty tried-and-true method for growing your business. This dynamic and interactive strategy will pay off in the long run. There’s no reason why you should leave this advantage to other orthodontic practices and not tap into it yourself.
Create Useful and Fun Content
Many orthodontic practices already have Instagram accounts where they show off before-and-after pictures of happy clients’ teeth, make content responding to questions that commenters have, help them get over their dental phobia, or bust common myths about dentistry. It’s a simple and fun way of engaging with a potential client base, and a good way to build trust. People prefer to do business with people they like, know, and trust. This is a popular piece of advice that many business owners swear by, and you can definitely inject it into your orthodontics-related content. Marketing your practice doesn’t have to be dull.
Maintaining an online presence will offer you a whole new world of growth opportunities. Such presence will continue to generate new leads for your practice even when you aren’t there, which is a big advantage that it has over real-world advertising. Times are changing, and orthodontics practices are already going online. Although it might feel odd or unconventional to market your business this way, many already do. Taking it online will expand your reach and help your practice grow.
