I haven’t yet come upon similar billboards which include headphones like this, but commercials agencies sure are taking into account great unique ways to make advertising via billboards more interactive. The modern marketer has to drag out all the stops to get traffic to halt and pay attention. Examples of significant urban advertisements through interactive billboards are the Lookingforyou video campaign for Battersea Dogs and Cats Home by Ogilvy. The very successful ad campaign by Swedish cancer fund Barncancerfonden that changed a prior interactive billboard scene into this.
And the Woman’s Aid “Blind Eye” crusade which uses the passersby attention to clear the bruises off a woman’s face with facial consciousness program, demonstrating that not turning a blind eye can assist sufferers.