Understanding What Is Content Marketing and Its Benefits for Your Business
Content marketing is a digital marketing strategy that focuses on creating and distributing quality, relevant and consistent content, to attract and maintain customer loyalty, and to encourage consumer actions that benefit your business.
Simply put, content marketing puts forward the distribution of content that is beneficial to consumers, rather than making public promotions. The essence of content marketing strategy is that if your brand provides useful information and is following the wishes of consumers, what you will get from consumers is their loyalty to your brand.
2 Basic Things That Must Be Understood
Content marketing is a type of long-term marketing that is different from conventional marketing. Before starting content marketing, two basic things must be considered, namely:
- Understand your purpose
- The mission of your brand
These two elements are the main key, both can help you to decide what content you will create later. Besides, both can be your foundation in checking the development of content marketing from the company’s perspective and figuring out what needs to be done in the future.
Understand Your Purpose
Content must be created by considering the business objectives to be achieved. In other words, the content created can support at least one of your main business goals. The intended business goals are things that you want to achieve through content marketing. For example:
- Increase brand awareness
- Increase the number of audience subscribing to email
- Get new customers
- Maintaining existing customer loyalty, etc.
The basic question you must ask yourself is “Can this content marketing support the achievement of your business goals?” and “Can your content benefit consumers?” If the answer is no, then you must re-arrange the marketing strategy more thoroughly.
Create and Run a Mission
As Joe Pulizzi wrote in his book – Epic Content Marketing, mission is the main reason for the existence of a company. So that the mission can be carried out well, then make the mission a top priority. Three main components can support the implementation of the mission, namely:
- Core target audience: the people who will get the most from your content, and potentially become loyal customers for your brand.
- Type of information: the types of information that you will provide to the audience through the content.
- Desired results for the audience: those things the audience can do after they have received content from you.
In content marketing, the audience may not be everyone, even if you can. Try to focus on your core target audience, and get to know them as best you can, because they are the most potential audience to benefit your business.
Based on research from the Content Marketing Institute and Marketing Profits in 2019, 73% of Business to Business (B2B) content marketers, use or plan to use a personal approach in content marketing by the end of 2019. This shows that the needs and interests of consumers are one of the points important that must be met in content marketing.
Content Marketing Successfully Builds Audience Trust
When you place the needs of the audience as a priority, and create content based on those needs, you naturally want the content you created earlier to be found, discussed, or even shared by your audience.
Research from the Content Marketing Institute above also shows that if the content that you create can provide information that is useful for an audience, then you have succeeded in building a bond with them. 96% of B2B content marketers agree that your audience will see your company as a credible and trustworthy source. So, content marketing is not only about seeking attention from the audience but also building their trust.
Thus the discussion about what is content marketing and its benefits for business. For your business to grow, you also need to do other technology-based innovations. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.