Understanding the Use of Pay Per Click in Online Business

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Understanding the Use of Pay Per Click in Online Business

Understanding the Use of Pay Per Click in Online Business

One marketing strategy that is often used by business people is pay per click. A type of ad that often appears either on search pages such as Google or others. Usually given a sign or writing Ads.

Commonly abbreviated as PPC. A kind of digital marketing in which a business pays every time an ad is clicked on. Thus, pay per click is the best way to increase traffic to your website.

There are many pay-per-click that are commonly used by business people. Among others are:

1. Social Advertising

This type of advertisement often appears on the social media that you use in doing business. Can be on Facebook, Instagram, Youtube, or Twitter.

Social advertising is also often associated with social media marketing. You will only pay for advertisements listed on social media when users click on your ad.

Pay per click in this way is now popularly used by both small business people and big business people.

2. Search Advertising

The pattern used is the same as social advertising. You will pay when a user or visitor clicks on the ad. Usually, these ads will appear on search results pages such as Google.

You will see the Ad logo plastered on the left. This method is quite effective for increasing website traffic. You try to use this pay-per-click method.

3. Display Advertising

Ads that appear on all websites that work with Google. Interestingly, you can choose your target market. So it doesn’t waste more time, effort, and cost.

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4. Remarketing

Interestingly, this method is that the product or service you are looking for can appear in the form of advertisements on other websites. Pay per click method like this is arguably effective.


You can apply in business and what happens in a short time product sales will increase.

Why is Pay Per Click so important?

The rapid flow of information makes every businessman compete fiercely with competitors to attract customers. So, pay per click is important because it can maximize your website traffic.

1. Cost Efficiency

Advertising costs a lot. However, with pay per click, you can get a more affordable cost. You can control and customize it so you know when pay per click is used.

When you need a greater reach then you can increase costs. So, it all depends on you about which segment to target.

2. More Measurable Targets

Putting pay per click on your website is an interesting thing. Because you measure and choose which target you want to aim for. You can choose based on the user’s age, gender, occupation, or hobby.

3. Influence on SEO

SEO rules that often change make the targeted keywords sometimes not appear on the first line of the first page. So, with pay per click, all these things can be realized.

Pay per click can also be used to search for keywords that attract visitors to click on your website.

4. Greater Return on Investment

Why pay per click is important for business people because of its effectiveness in attracting visitors. This is because the target is clear, so it doesn’t take long to have an impact on product improvement.

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Likewise with ROI has an impact on greater acceptance. So, these are the main guidelines for increasing website traffic.

After getting the explanation above regarding pay per click, you are advised to apply it to a business website. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.