Understanding Logo: Types, Functions and Criteria for an Effective Logo

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Understanding Logo: Types, Functions and Criteria for an Effective Logo

Logo is a visual identity of an entity that has certain specific criteria, such as shape, philosophy, and color. However, what actually understanding the logo? And what functions as well as the criteria of an effective logo to be applied?

Well, in this article we will discuss the full understanding and profound logo. Here is his review

understanding Logo

Basically, said the logo itself is absorbed from the ancient Greek, the Logos who mean the mind, the mind, the word, reasonable, and the discussion.

Said actual logo was also taken from the word logotype which was originally used in 1810 until 1840, and has the meaning of a written name of the entity formed specifically by utilizing a technique lettering or using a typeface that is particularly interesting.

So, in the beginning of this logotype created by simply utilizing an element of writings. In the development process, a logo created with increasingly creative that combines several elements, such as drawings, sketches, etc.

Based on the explanation above, we can draw conclusion that the understanding of the logo is a writing, sketch, or image that has a certain meaning and can represent the identity of an entity form, such as institutions, organizations, companies, regions, countries, or products.

Usually, a logo contains certain philosophy and the basic framework in the form of a concept that aims to create independent properties. In addition, every form of the logo must also have a certain characteristic of distinguishing one logo with another logo, both in terms of shapes and colors.

A logo used will describe the quality as symbolized, such as the existence of a corporate cultural approach, placement of important positions, or aspirations from the company itself.

In conclusion, the understanding of the logo is an instrument that describes self-esteem where all its value can realize a good image and can be trusted. A logo will make the community remember and recognize a form of an entity without having to read the description and explanation of the entity.

Types Logo

Based on the above, the logo is divided into seven types, namely:

  • letter Mark

Understanding logo mark or logo monogram letter is a type of logo that reflect the name of a company or brand by leveraging its brand name initials. Typically, this type logo only use two to four letters only in accordance with the brand, so that it can more easily remembered by the public. Some examples are the logos of CNN, HP, HBO, IBM, NASA, etc.

  • Wordmark

Understanding wordmark logo is almost like the letter logotype mark, ie using only simple letters to represent a company. The difference is, the word mark will be using the brand or company name without abbreviated.

The logo type is typically used when a company name or product names are not too long, simple, and unique. Some examples are the logos of Facebook, Disney, Coca-Cola, etc.

  • Pictorial Mark

Definition of pictorial logo mark or symbol is a logo that utilizes icons decorated with a particular graphic to illustrate a brand. The shape of the logo or icon will continue to cling and to be able to represent the identity of a product or brand. Some examples are the Apple logo, Nike, Twitter, etc.

  • Abstract logo

Understanding abstract logo is actually similar to the pictorial marks, because they take advantage of a particular graphic. The difference is, this type of logo has a random geometric shapes. The logotype is also usually very effective because it can represent an overall business in a single image. Some examples are the logo of Pepsi, Adidas, BP, etc.

  • Mascot logo

Understanding mascot logo is a logotype designed with a character by describing a brand or company. In general, this type of logo contains elements of bright colors and cheerful considered as the mascot of the brand or company.

The logo of this type were made in order to bring a certain appeal to children and families, for example, is the logo of KFC mascot Colonel Sanders, Kool-Aid with Kool-Aid man mascot, mascots Albi Alfamart with the bees, etc.

  • logo combination

Understanding combination logo is a logo that combines the type of letter logotype mark or word mark with abstract, mascots or symbols. Text contained in this logo would normally be coupled also with better able to deliver a logo that seemed interesting. Some examples are the Burger King logo, Lacoste, Doritos, etc.

  • logo emblem

Logo symbol is a logotype which included a letter and placed in an icon or symbol, insignia, seals as well as being the core of their emblem. The bias, this logo is often used by such institutions as schools, communities, organizations, the automotive industry, or government agencies. Some examples are the logos of BMW, Harley Davidson, Starbucks, etc.

Logo function

As we already know, the logo has a function to describe the self-identity in an entity, ownership, quality assurance, or to avoid any imitation or piracy. However, the logo also has other functions, namely:

1. Branding

The logo is the shape of an entity’s identity to the public. To that end, a logo should describe the characteristics of an organization or the product it represents. So that the people will remember and recognize a logo that represents the entity.

2. Provide Information, Monitoring, and Control

A logo contains information that would be submitted to the public. Such information is made to be able to control the views or activities of the community for a brand. Simply put, the logo will convey important information and the desired impression of the public company. Thus, the logo also serves as a supervisor and controller of the company’s value in the eyes of society.

3. Provide Motivation

A logo is also used to convey a message of motivation to all the parties in accordance with the purpose of the brand. For example, a product design on the soap will be able to motivate the public to continue to maintain a clean and healthy lifestyle.

4. Explain emotion

A logo can also be used as a means of expressing emotions. For example, a logo contained in the product of pregnant and lactating mothers will describe the affection of a mother in her child.

5. For presentations and promotions

The logo is also very effective to be used as a means of promotion and presentation. All information or messages that the company wants to deliver to the public will be more attractive and more memorable by utilizing images and persuasive words on a logo.

Criteria for an Effective Logo

When you want to create a logo, there are some things that must be considered that the logo will be able to represent an organization, several criteria are effective and good logo is as follows:

1. Simple

As previously discussed, that the logo was created to provide important information to the public. Therefore, it is advisable to make a simple logo to be more easily recognized and remembered by the public.

2. Unique

Simple is not enough, the logo must also have a characteristic that is unique and different from other logos, especially logos are owned by competitors. If an organization has a logo similar to other organizations that already comes first, then the course will look odd and will be judged unprofessional or lack of innovation.

3. Easy to Remember

Logo are able to meet the criteria for a simple and unique course be more easily remembered in the community. This will help the marketing process and increase the indirect sales.

4. Utility

A logo should be applied to a variety of visual media, such as invoices, stamps, acrylic, etc. That is, a logo must be versatile and should be placed in a variety of conditions without losing its original shape.

5. In accordance

A logo should also be able to describe what can be offered by an entity as well as the value of these entities in the public eye, for example, the brand Asus does not use the logo image on the laptop, but the public can know that the brand is one of the best laptop brand.

6. Durable

Logo is capable of long-lasting is the logo that could be fixed in accordance with a brand over time. An example is the KFC logo has not changed since its inception to the present. logo change is indeed possible, but it would be costly and time more. In addition, the change of the logo will also make the public confused and potentially lose customers.


Based on the explanation above we can draw the conclusion that the understanding of the logo is a sign, symbol, or symbol that has a certain meaning and is used as an identity for an entity, such as organizations, companies, products, or certain institutions.

A logo is able to describe the image of an entity so that it will be easily known by the community. The logo also has an important role in terms of marketing and promotion activities, especially if the logo has a unique and positive design.

Make sure your company or business logo already has a simple, unique, easy to remember criteria, multipurpose, appropriate and durable. If you have already fulfilled the criteria, then you can just focus on developing companies with marketing management, product management and the right financial management.

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