Understanding How Affiliate Tracking Works

Assuming you’re going to be monitoring your media buys with a standard affiliate tracker Binom, Voluum, BeMob, etc. , you don’t wish to worry about passing a clickID at all. Instead, you’ll just use the “conversion pixel” some trackers call this just a little different names. You place the conversion pixel in your “thank you” page, or the page that the user ends up after finishing the preferred action.

When this page is loaded the pixel will fire, triggering a “conversion” for something value you want. You can also use Javascript to fireplace this pixel at a definite point in your funnel if you don’t have a thank you page.

See also  Video Arbitrage Techniques