Understanding How Affiliate Tracking Works Nick Lenihan

Assuming you’re going to be tracking your media buys with a common associate tracker Binom, Voluum, BeMob, etc. , you don’t need to worry about passing a clickID at all. Instead, you may just use the “conversion pixel” some trackers call this just a little different names. You place the conversion pixel to your “thank you” page, or the page that the user ends up after finishing the desired action.

When this page is loaded the pixel will fire, triggering a “conversion” for something value you want. You also can use Javascript to fireside this pixel at a definite point in your funnel if you don’t have a thanks page.

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