Understanding E-Commerce Types and Examples

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Understanding E-Commerce Types and Examples

Understanding E Commerce Types and Examples

Have you ever shopped online? shopping through the internet is a positive impact in the Digital Age, and this Digital Age has changed many things, ranging from the aspects of communication, economics to buying and selling activities. Today’s trade is not centered on markets, supermarkets, plazas, malls or other shopping places.

People are getting comfortable using e-commerce because by shopping online, people no longer have to go to shopping centers. Now all you have to do is visit the e-commerce site, and shop for all completed transactions and goods arrive at your doorstep.

Electronic commerce has increased in recent years. Especially after the emergence of various marketplace sites, to find out more, we will discuss the full understanding and explanation of e-commerce below.

E-commerce (Electronic Commerce) or in Indonesian Electronic Commerce is the activity of distributing, selling, purchasing, marketing products (goods and services), by utilizing telecommunications networks such as the internet, television, or other computer networks.

In simple e-commerce is the process of buying and selling products electronically. e-commerce itself has become increasingly developed in recent years and is slowly replacing traditional shops (Offline).

Understanding E-commerce according to experts

With various definitions of E-commerce. So, some experts who explain about what E-commerce is as follows:

Kalakota and Whinston

According to them Understanding E-commerce is an online shopping activity using the internet network and how to transact through digital money transfers. reviewing the meaning of E-Commerce from four perspectives, namely:

  • Communication perspective, E-Commerce is a process of delivering goods, services, information, or payment through computers or other electronic equipment.
  • The business process perspective, E-Commerce is an application of a technology towards automation of business transactions and workflows.
  • Service perspective, E-Commerce is a tool that meets the desires of companies, management, and consumers to reduce service costs when improving the quality of goods and increasing the speed of service delivery
  • Online perspective, E-Commerce provides the ability to buy and sell products or goods and information through internet services or other online facilities
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According to Loudon, understanding E-Commerce is a process of buying and selling transactions carried out by buyers and sellers electronically from company to other companies. In these transactions using computers as intermediaries.

Shely Cashman

According to Shely Cashman E-commerce is a business transaction that takes place in an electronic network, such as the internet.

Jony Wong

According to Jony Wong, the meaning of electronic commerce is the buying, selling and marketing of goods / services through an electronic system.

McLeod Pearson

According to McLeod Pearson Electronic trading or also called e-commerce, is carrying out business processes by utilizing communication networks and computers.

Types of E-Commerce

Here are some types of E-Commerce that most often do, among others:

  • Consumer to consumer (C2C) e-commerce

This type of e-commerce c2c is done between consumers and consumers. For example, consumers from one producer will resell products to other consumers. If you often use Tokopedia, Bukalapak, OLX and the like, then this is what is called B2C e-commerce.

  • Business to business (B2B) e-commerce

This type of B2B business is conducted by people or parties who have an interest in running a business, where both know each other and know the business processes that they do.

Usually, B2B types are carried out on an ongoing basis because both parties benefit from each other and there is mutual trust. An example of a B2B business is when two companies carry out online trading transactions, as well as payments available using a credit card.

Consumer to business (C2B) e-commerce

Type C2B is a business between consumers and producers. The business is conducted by consumers to producers who sell products or services. For example, the consumer will make the details of the desired product or service online to the producers. Later, producers who know the demand will offer products or services that consumers want.

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Business to consumer (B2C) e-commerce

This type of B2C e-commerce is done by businesses and consumers. This e-commerce transaction takes place like a normal trade. Consumers get product offers and make purchases online. For example, manufacturers sell products to consumers online.

Here, the producers will do business by marketing their products to consumers without any feedback from consumers to do business again. That is, producers only market products or services, while consumers are only buyers or users.


E-commerce because by shopping online, people no longer have to go to shopping centers. Now all you have to do is visit the e-commerce site, and shop for all completed transactions and goods arrive at your doorstep.

With various conveniences in E-Commerce, you can start an e-commerce business because this is a promising business so you don’t need to hesitate to try it.

After reading this article we already know the Definition of E-Commerce and Examples, Components, and Types. I hope this article is useful for you.