An e trade merchant desiring to arrive a much wider base of Internet users and consumers may hire an associate. An affiliate may be the owner of numerous websites or email advertising lists; the more internet sites or email lists that an affiliate has, the broader his network. The hired associate then communicates and promotes the merchandise offered on the e trade platform to his community. The associate does this by imposing banner ads, text ads, or links on its dissimilar owned websites or via email to its clientele. Firms use advertisements in the type of articles, videos, and pictures to draw an viewers’s consideration to a carrier or product.