The best explainer videos focus on attractive to an viewers’s interest by answering common questions or fixing widely wide-spread pain points. In proposing useful and compelling advice, the video helps add to your brand’s authority. As a video that can stand on its own two feet while providing helpful advice, explainer videos could make a great complement to a power page or blog post. They also perform well on social channels as it’s a short and easy way for you audience to soak up a lot of guidance.
And as a result of all of the value is in the video itself, explainers customarily don’t have a call to action. But again, depending on where you intend to have this content material live, make a decision on if a CTA is smart.