Types of PPC Ads and How They Work Help Your Business
In this increasingly sophisticated era, all the information you can find without having to come to the source of the hassle. Yes, the way is by looking at some electronic media, one of which is using Google Search. Surely you’ve seen the Google search results with the Ads sign in front of it right?
Actually the sign is an advertisement that comes from various types of digital marketing or PPC. To find out these ads, of course you must know first about what PPC is. Well, PPC or what can be called Pay Per Click is a type of digital marketing where a business pays every time the ad is clicked.
PPC can also be said as a way to buy visits and not bring website traffic organically. So, before entering into the world of PPC, it’s good you do a simple calculation first how much the budget and the right calculation to be allocated in paid ads. For more explanation about what PPC is, let’s see the review below.
Type of Mainstream PPC Ad
Now that you know what PPC is, now is the time for you to get to know more about this ad. There are various kinds of PPC ads that can be used. Here is a complete review:
Well, this ad is one of the most well-known types of PPC. You must have seen it often on the search engine result page. For example like on Google or Bing. If you are looking for something on Google, sometimes on the start page there is a small “Ad” logo located at the beginning of the title.
The sign is an icon of an ad that when clicked on, the advertiser will only pay the cost of the display ad (pay-per-click advertising). This type can also be regarded as one type of PPC that can generate website traffic quickly.
For those of you who want to do advertising search on Google, use Google’s advertising product, Google Ads. Thus, you can more easily get website traffic.
This ad usually appears on several social media applications such as Facebook or Instagram. Although it is often said to be social media marketing, it is actually still part of PPC. The way it works is the same as other advertisements. Yes, you will pay when someone clicks on the link.
Well, advertisements that use remarketing usually appear on a website or social media feed. This advertisement is also considered as the most effective PPC. This is because this advertising strategy targets people who are already interested in your brand, website or business.
This remarketing is reminding visitors, so visitors who have already entered your website will always be reminded to return to the website and make transactions. Of course the activation of this feature requires a special tracking installation, but take it easy, this way is not difficult to learn and can work effectively.
By using this advertising display your ad will be shown on all of the ad network partner websites. One example is the Froggy Ads ad network. In addition, you can also choose who will be the audience of the ad to be more targeted. By using this method you will not spend much time and money.
So, the remaining time you can use for other purposes that are more important. While the remaining costs can be used for other things. This advertising display also offers ad types in the form of text and images. It is intended that the ads you post can look more attractive.
When you are searching for items on Google, surely when the page appears there will also appear a few boxes with images of the product being searched. The box will direct you to the product page you are looking for on various e-commerce websites.
Well, if you are engaged in e-commerce Google shopping can be very helpful. This is because the buyers can immediately see the product name, picture of the product and price at once before entering the website. Thus, the possibility of a transaction will be higher and your ROI can be maximized.
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How PPC Advertising Works Helps Your Business
Not everyone uses PPC. This is because they do not understand what PPC is. In addition, some people think that they can get traffic organically and for free.
However, in reality, you can get better and more traffic by using PPC. Although paid, but the results are more satisfying. Now, here are some reasons why PPC is needed:
- More Precise Target Customers
Placing advertisements using PPC allows you to get wider and more diverse customers. Because, you can choose the audience profile as you wish. There are tons of pay-per-click advertising options that you can set yourself. Like for example you can manage ads based on hobbies, demographic and others.
Because at this time a lot of people are accessing websites using smartphones, this of course will be a distinct advantage. In addition, you can also attract people who visit the website to want to visit again. So they can do transactions.
- More Controlled Budget
Placing advertisements usually requires very large funds. However, for those of you who don’t want to incur large costs, you can use this PPC. By using it, you can control the budget. So, the costs incurred are not too large.
In addition, you can also edit and adjust the pay-per-click costs at any time. So, you can increase or decrease the daily ads budget, according to the results and ad performance. But also remember, the smaller the budget spent, running ads will appear less frequently.
Well, usually keywords that are used too much will add to the cost of advertising to be greater. If you don’t want to pay more, use more specific keywords or use the feature.
- Return on Investment (ROI) is more measurable
One of the reasons why PPC has become popular so far is that you can pay for it only when someone clicks on an ad. If nothing is clicked, you don’t have to pay.
As previously explained that using this pay-per-click will help you in calculating accurate ROI and can certainly save your business marketing budget. In addition, paid advertising can also work more effectively because the audience can be adjusted to their wants and needs. Now this last feature that will make you more addicted, in Froggy Ads, you can also activate the conversion tracking feature, from there, we will know how much influence the ads have on leads entering your business.
- Good for SEO
Indeed SEO rules are always changing because Google often updates and changes the SEO algorithm. Although in its official release, Google always says that paid ads of any size will not affect search results, but rest assured Google, Facebook and Ad Networks ads can still help indirectly.
This is because, one of 200 SEO signals is believed to be closely related to traffic. Isn’t it aside from SEO, paids ads are the easiest way to generate quality traffic? That is why this pay-per-click can help SEO your website if done simultaneously. Organic SEO takes time to always appear on Google pages. Whereas PPC will give instant results.
In fact, by using Froggy Ads pay-per-click, you can immediately appear in the first-ranked keyword search results page. This PPC can also be research to find which keywords are working optimally to generate the most visitors. Which later this keyword can be used for your SEO strategy.
After seeing an explanation of what PPC is, are you interested to start joining and making it? By using PPC as a bridge of information and communication, this can benefit you web owners. So, for those of you who haven’t used it, hurry up and show your ads on Froggy Ads right now!