Types of Online Advertising that Can Increase Sales of Your Products
The growth of online business is more advanced due to the presence of creative businesses that also take a role in balancing financial stability in every field of online business. The government is also increasingly encouraging business growth in various countries both in the form of micro businesses and creative industries. But apart from that, to be able to penetrate the market and have high competitiveness, you need to do online advertising as an effort to follow the latest developments or trends.
To this day, conventional advertisements are still widely used to promote a product. However, you must immediately move forward to use online advertising. This online advertisement is an advertisement that relies on internet access as a medium to convey promotional messages. What types of online advertising do you need to know about? Check out the following explanation.
1. Paid Social
Doing online advertising through social media is considered as a strategic way to drive the development of your business. 87.13% of internet users often access social media services.
Through social media, you can determine specifically who your target market is, how their categories are related to age, level of education, gender, domicile, hobbies, income, etc. So your efforts to pay for advertising can function effectively. Currently the most popular social media in Indonesia include Instagram Ads, Facebook Ads and Twitter Ads.
2. Email Marketing
Email can also be used as a means of advertising, regardless of its function as a medium of communication in exchanging messages. Advertising via email as a marketing channel for your business can also increase sales. Through email marketing by sending commercial messages to customers such as newsletters and promotions via email.
Besides having high effectiveness, the costs incurred for email marketing are also fairly inexpensive. Based on research data, the effectiveness generated by email marketing is 40 times higher when compared to popular social media such as Facebook and Twitter. Therefore, the use of email marketing is highly recommended for those of you who want to start online advertising.
3. Paid Search
Through search engines, each user can access whatever information they need. From here changes in consumer behavior occur. They tend to find information first before making a purchase or often known as Zero Moment of Truth.
Among search engines like Google, Yahoo and Bing, Google is the one with the most users. For that Google provides a paid search service through Google Ads or commonly known as Google AdWords. The latest version of Google Ads was released in July 2018. The services offered are how to advertise through search results, advertisements on mobile applications, display ads, and YouTube ads.
For audiences who have visited your website or application, Google Adwords remarketing is an online advertisement that will target them. This condition occurs where the audience leaves your website, whether they make a purchase or not, when they will see an ad related to your product.
In addition, when browsing or accessing videos, they can also find your ad. The function of remarketing is nothing but to maintain purchases that occur intensively or arouse the desire to buy your prospective customers.
Furthermore, to support online advertising that you have done, you need an advertising campaign that can increase your sales. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.