Types of Influencers Based on Their Functions in Online Marketing Strategies
In choosing and determining the purchase of a product, people tend to trust the product recommended by the person they are idolizing. Therefore, online marketing strategies are not only done through digital channels, but also through ways that are the impact of online marketing strategies. For example, until now word of mouth is still a powerful marketing strategy for promotion. However, online businesses must keep moving to follow the trends of consumers who tend to rely on anything that is all digital.
Online marketing strategies have been carried out by many marketers. Many local brands have collaborated with top artists to promote their products. This form of cooperation is commonly known as endorsement. The result also proved quite promising, namely to increase sales in a fast time. The growth of social media users among the people is getting faster, so that various social media influencers have emerged. This opportunity is then used by marketers to encourage product marketing through the collaboration of the endorsed system with these influencers.
By establishing a system of collaboration, the purpose of your promotion will lead to the expected audience. Then, what are the types of influencers based on their function that can help your promotion be on target?
To Increase Brand Awareness, Premium Influencers are the Right Choice
Promotions or messages delivered by high-class celebrities will usually seem natural or not look like advertising. People tend to be interested in products or services recommended by the influencer, so the possibility of them making a purchase is very high.
Despite its promising functions, the cost of working with a premium influencer is indeed higher than for other types of influencers. However, if your promotion is successful, the results you get, of course, are not just small profits. Because they have a very broad market reach. The average of their followers on social media is no less than one million users.
To increase message relevance, use Macro Influencers
The macro influencer indicator lies in the engagement rate of 5% -25% for each post on social media. While their followers range in the range of ten thousand to one million users. Through this type of influencer, the benefit you can get is the relevance of the message to their audience which is very high, because the topics discussed have a match. Usually, industries that use influencers’ services revolve around modern businesses such as fashion and lifestyle.
Increase Conversion Through Micro-Influencers
The level of engagement that is produced by micro-influencers is considered very high, reaching 25% -50% of each post uploaded to social media. Although the reach of influencers is quite low, with many followers of 500-10,000 users, high engagement can still be generated. This can happen because micro-influencers usually create unique messages that tell about personal experiences, so that the content received by the audience seems honest and builds a deep closeness.
Those are the types of influencers based on their function in online marketing strategies, you only need to make the selection of the right influencer and following your business to get maximum results. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.