From a private brand constructing and networking standpoint, the key is not to look at microblogging as individual posts, but recall to mind the average impressions and cost that can be created over time. Each 140 character or less entry serves as a seed of an idea for an universal objective. It’s tempting to post anything to get it off your chest as I did when a bike was stolen external my office window and I pulled it out of the truck as the thieves drove away – all during a conference call. I felt I had to inform a person and I definitely couldn’t interrupt the fellows from Intel, Ogilvy and iProspect I was on the decision with. I’ve been incredibly interested in how agencies are using Twitter in third party functions.
We currently introduced CheapTweet, a site that aggregates tweets about retail deals, specials and sales. CheapTweet users can find, save and vote on deals. On Twitter, stores can post suggestions about their deals, but only their Twitter followers see that counsel. With CheapTweet, a store’s deals are disbursed to a wider – and customarily prompted – viewers. It’s just one example of how Twitter can be prolonged beyond the straightforward post and reply model, which I think is going down increasingly often.